ChatGPT Is Becoming a Superapp: What the Death of Chat Means for Brand Discovery
OpenAI is about to turn ChatGPT from a chat interface into an agent-first superapp, and a senior OpenAI employee told the Financial Times plainly: “Chat is dead.” The redesign, rolling out in the coming weeks, unifies Codex coding tools, AI agents, and third-party apps into a single platform. If your brand strategy depends on being mentioned in a ChatGPT conversation, you are optimizing for the version of ChatGPT that is about to be replaced. ...