Agentic SEO

Agentic Resource Discovery (ARD) is a new open specification, published June 17, 2026, that defines how AI agents find, verify, and connect to tools, APIs, and services across the web. Backed by Google, Microsoft, GitHub, Hugging Face, NVIDIA, Salesforce, and six other companies, ARD introduces a standardized layer where agents can search for capabilities at runtime instead of being pre-wired to specific tools. It is the most significant infrastructure shift for the agentic web since llms.txt, and it may matter more. ...

Your website’s next visitor won’t have eyes, won’t scroll your page, and won’t care about your hero image. It will be an AI agent, dispatched by a procurement team to evaluate 50 vendors in the time it takes a human to read one landing page. If your site can’t communicate with machines, you’re not in the consideration set. This is Agentic SEO: the discipline of optimizing websites for AI agents that research, compare, and recommend on behalf of human decision-makers. ...