The AI Model Price War Will Kill Organic Search Faster Than You Think
The AI model price war between OpenAI and Anthropic will commoditize inference within 18 months. That is not speculation. Anthropic just launched Claude Fable 5 at $10 per million input tokens, roughly half the price of its predecessor. The Wall Street Journal reports OpenAI is preparing “drastic” price cuts to match. When inference costs collapse, two things happen simultaneously: AI agents proliferate everywhere, and traditional organic search traffic collapses faster than anyone projected. ...