Ai-Traffic

AI shopping traffic grew 693% year-over-year during the 2025 holiday season, and revenue per AI-driven visit jumped 254%. Capgemini’s research, corroborated by Adobe’s report of a 269% surge in AI traffic to US retail in March 2026, confirms what GEO practitioners have been saying since early 2025: AI is no longer a discovery channel. It is a purchase channel. And most brands are completely invisible in it. This is not a prediction. This is transaction data from the largest retailers on earth. The question is not whether AI drives commerce. The question is whether AI drives commerce to you. ...

AI citations without clicks are breaking attribution because brands are influencing buying decisions inside ChatGPT, Perplexity, and Gemini without generating the sessions that GA4 was built to count. That is the core measurement problem in GEO right now. Marketers still expect visibility to show up as a visit, a source, and a conversion path. AI systems increasingly work differently. A user asks a question, gets a synthesized answer, sees two or three cited brands, remembers one, and converts later through branded search, direct traffic, or a sales conversation. The influence happened. The click never did. ...