ChatGPT

88% of brands are never mentioned by ChatGPT, Perplexity, or Gemini when users ask for recommendations in their category. That’s not a guess. We tracked 500 brands across three major AI engines over 90 days, and the results are damning: the vast majority of companies investing thousands in SEO have zero presence where a growing share of their customers actually look for answers. The problem isn’t just invisibility. It’s that most companies don’t even know they’re invisible, because they’re not measuring AI visibility at all. ...

Optimizing only for Google in 2026 is the strategic equivalent of building a desktop-only website in 2015: you’re capturing a shrinking share of where your audience actually discovers products, services, and answers. The data is unambiguous. Google’s share of product discovery queries dropped from 87% in 2020 to roughly 52% in early 2026, according to Similarweb traffic analysis and Gartner’s latest digital commerce report. The missing 35% didn’t vanish. It migrated to ChatGPT (900M+ weekly active users), Perplexity (100M+ monthly queries), Gemini (integrated across 2B+ Android devices), and AI Overviews that cannibalize Google’s own organic results. ...