AI Citation Volatility Benchmark 2026: Why 50% Decay in 13 Weeks Is the New Normal
The most important stat in generative engine optimization right now is not how many citations you can earn. It is how long they survive. Amsive’s research, summarized by Salespeak.ai and referenced across multiple industry sources, found that 50% of content cited in AI search responses is less than 13 weeks old. Not 13 months. Thirteen weeks. That finding changes everything about how operators should think about AI visibility. It means the half-life of an AI citation is now shorter than a single quarter. Traditional backlinks decay on multi-year time horizons. AI citations decay on multi-week time horizons. ...