Domain Authority

Entity authority has replaced domain authority as the signal that determines whether AI engines cite your brand. Domain authority told Google your domain was trustworthy. Entity authority tells AI models your brand is a real, recognized, and authoritative thing worth mentioning by name. We analyzed 50,000 AI-generated responses across ChatGPT, Perplexity, and Gemini between January and April 2026. The results were unambiguous. The brands that appear in AI answers are not the brands with the highest domain authority scores. They are the brands with the strongest entity signals across multiple independent sources. A domain with a Moz DA of 35 that appears in Wikipedia, is mentioned by 30 different publishers, and has a complete knowledge graph profile gets cited more often than a DA-75 domain that lacks those signals. ...

Domain Authority is dead. Not because Moz said so, but because the metric was built for a world where humans clicked through ten blue links. That world is gone. In its place, a new measurement has emerged: Share of Model, the probability that an AI recommends your brand when a user asks a relevant question. What Is Share of Model? Share of Model (SoM) is the percentage of times your brand appears in AI-generated responses across a set of representative queries for your category. Unlike Domain Authority, which estimates your likelihood of ranking on Google, Share of Model directly measures whether AI systems like ChatGPT, Perplexity, Gemini, and Claude mention you when potential customers ask questions you should be answering. ...

Domain Authority, the Moz metric that dominated SEO strategy for 18 years, is now measuring the wrong thing. In May 2026, Smart Money Media launched the first AI Authority Score, a tool that measures whether a brand is recognized, trusted, and surfaced by AI platforms like ChatGPT, Gemini, and Perplexity. The timing is not coincidental. A landmark Rand Fishkin study published in March 2026 analyzed the top 5,000 websites and found that brand entity strength now outperforms topical depth in determining which sources AI engines cite. The metric that defined search visibility for two decades is being replaced by one that measures something fundamentally different: whether AI recommends you. ...