94% of Enterprises Are Doubling Down on GEO in 2026: What the Winners Do Differently
94% of enterprise executives plan to increase their investments in Answer Engine Optimization and Generative Engine Optimization in 2026, according to a landmark survey published by Conductor and Search Engine Journal. The other 6% are probably still debating whether AI search is a fad. The report, based on responses from over 250 enterprise leaders, confirms what those of us working in GEO have observed for months: the money is moving. Budgets are shifting from traditional SEO tactics toward the disciplines that determine whether AI engines recommend your brand or skip past you entirely. But not all organizations are approaching this shift with the same rigor, and the gap between leaders and laggards is widening fast. ...