OpenAI's IPO Filing Changes Everything for AI Search and Brand Discovery
OpenAI’s IPO filing changes everything for brands that depend on AI visibility because public market pressure will force ChatGPT to monetize aggressively, starting with ads and commerce features that shrink the space where organic recommendations appear. The company that controls what 1 billion monthly users see when they ask questions is about to have a quarterly earnings call. That should concern every brand currently getting free recommendations from ChatGPT, Perplexity, and Gemini. ...