Apple's 450 Million User Problem — How the DMA Is Blocking AI Discovery

The Digital Markets Act is blocking 450 million Europeans from accessing Apple Intelligence. Tim Cook and EU tech chief Henna Virkkunen had “constructive talks” on Tuesday about how Apple can launch its reinvented Siri in Europe without violating the bloc’s flagship competition rules. The impasse affects roughly 450 million EU users who won’t get Apple Intelligence that works while Apple figures out how to comply with DMA rules without getting fined. ...

July 1, 2026 · 9 min · Searchless.ai