Schema Markup

Schema.org rolled out two new structured data types in early 2026: AdvertisedContent and SponsoredData. These tags exist for one reason: to stop AI models from confusing your paid placements with your editorial content. If you run ads inside ChatGPT, Google AI Mode, or Perplexity, implementing these tags is no longer optional. It is the difference between AI citing your brand as an authority and AI citing your ad as an ad. ...

llms.txt is the standard that tells AI engines what your website is about, what content is available, and where to find it. Wikipedia updated its SEO article on April 19, 2026 to include generative engine optimization (GEO) as the prevailing term for LLM-based search optimization. Yet 95% of websites still do not have an llms.txt file. This is the robots.txt moment for AI discovery. The brands that implement llms.txt now will control how AI engines like ChatGPT, Perplexity, and Gemini understand and cite their content. The brands that wait will be invisible. ...